Sloan Coleman

VP Live Events and Business Development

A brand developer/producer of global entertainment who now heads up the Live Events and Promotions for Sizzle Promotions. Recently Sloan was the Principal/Owner of Trifid Productions, a provider of consulting services for such companies as National Public Radio, Innovation First International and CinemaLive including event production, gender-specific toy branding, and cinema marketing and advertising. Prior to this role she was VP, The Wiggles Live USA, a role in which she formulated all sales/marketing strategies for The Wiggles Live Stage Show and Events in North America. Additionally, she built strategic business alliances and partnerships to maximize long-term brand equity. She created, designed and produced merchandise items for stage show tours and was a member of the Executive Management Team.

From 1990-2005 she was SVP, HIT Entertainment, in which she created, developed and launched the Global Live Touring and Events Division for this children’s entertainment firm. Her successes include Barney the Dinosaur, The Wiggles, Thomas the Tank Engine, Bob the Builder, Angelina Ballerina and others. She also implemented all PR, advertising , marketing, and promotional campaigns for global live tours and events